It’s official: “Ultra Violet” is Pantone‘s 2018 Color of the Year–and we’re already big fans. Unlike last year’s reigning green shade dubbed as the “Greenery”, we can actually imagine ourselves pulling off the purple-blue color, as far as beauty is concerned. Especially with the rise of holographic, unicorn, and mystical makeup, seeing anyone embrace the purple pigment isn’t anything unusual. Take it from Rihanna herself who previously stole our hearts with her iridescent purple highlight at her Fenty Beauty launch.
As Pantone describes it, the color is “a dramatically provocative and thoughtful purple shade,” which “communicates originality, ingenuity, and visionary thinking that points us toward the future.” True enough, the words “bold” and “unique” usually pop on our heads whenever we think of someone rocking the violet hue.
Proud owner of this one-of-kind @levis_ph trucker, customized by yours truly! I had so much fun picking out patches, studs and fabric at #MyLevisTrucker event. What do you think of the result? Isn’t it fit for a unikweeeeen? 💁🏻🦄💁🏻 • Want your very own Levi’s customization kit too? Join Levi’s promo on the Levi’s Philippines FB page!
Luckily, you don’t need to wait until 2018 to rock the Color of the Year. Keep scrolling to see all the Ultra Violet beauty products you can already add to your stash, stat!
Are you on board with the new Color of the Year? We know we are!