Amazon Just Released Their Own Clothing Line and It’s Very High Fashion


Amazon is practically everyones old reliable when it comes to finding and ordering necessities or any whimsical needs that youre pining for. Since Amazon Primes release in 2005, the subscription service has enabled and stretched much convenience for consumers who need their items immediately with its one day delivery service (sometimes even with drones!), as well as streaming services for music and video and other benefits for a monthly or yearly fee. But the e-commerce titan is expanding their horizons with a fashion line, alongside a plethora of third-party clothing items availble on the site.

The new line is called Find, an affordable and trendy selection of clothing with a staggering 500 pieces for womenswear and 200 for menswear which the company has been working on in the past year. Fashion Law cites Amazons goal to tap into the appeal of an array of high fashion labels (for a fraction of the cost)and states how the collection takes inspiration from the likes of the fashion industrys most in-demand brands, including Vetements, Balenciaga, Off-White, and Celine. With that in mind, it seems like well be getting a new version of Zara soon.

Finds first collection features items such as hot-pink sock boots in stretch satin, two-tone cropped wide leg jeans, and a velvet long-sleeve top in burnt orange with pleated shoulders. Our favorite has to be the velvet knee highs that look like theyre from a Jimmy Choo collection.

The promotional photos look straight out of a fashion editorial and Amazon is publicizing them with a campaign in UK, Germany, Italy, France, and Spain that will include billboards and ads across Instagram and Facebook. And its undoubtable that with this chic selection of clothes, if theres anyone who can give Zara and the Inditex group of brands a run for their money, its Amazon.

See the promotional photos and some of the pieces from the collection below:

Courtesy of Amazon
Amazon is making a big play to sell fashion, not just clothes.(Amazon)
Amazon is making a big play to sell fashion, not just clothes. (Amazon)
The perfect hot pink stiletto boots for climbing trees. (Amazon)
The perfect hot pink stiletto boots for climbing trees. (Amazon)
Street style. (Amazon)
Street style. (Amazon)

THE COLLECTION:

Oversized belted trench coat
Oversized belted trench coat
Frill detail lace dress
Frill detail lace dress
Closed-toe stiletto pump shoes
Closed-toe stiletto pump shoes
Zip front cropped wide leg trousers
Zip front cropped wide leg trousers
One dress shoulder
One dress shoulder
Mona boots
Mona boots
Fray hem skinny jeans
Fray hem skinny jeans
High waist check ttrousers
High waist check ttrousers
One shoulder stripe shirt blouse
One shoulder stripe shirt blouse
check double breasted jacket
check double breasted jacket



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