Make Up For Ever has developed an exceptional range of 210 new generation eye shadows that are quite unique and have been formulated with passion and care that suit artists, makeup professional and everyday women. “This is not just brand evolution, it’s a revolution!” exclaims Dany Sanz who is creator and artistic director of the iconic brand. She believes that make up is so much more than pigmentation you put on your face. It is an art form and a statement.
The brand has spent the last three years working hard on developing a new range of eye shadows. Naturally, making any changes to their already iconic products was only possible once they knew they had something better – a lot better.
The New Artist Shadow is like a collection of haute couture colors. It is an amazingly rich palette of intense shades in 5 effects which are matte, satiny, metallic, iridescent, and diamond.
These fine-textured eye shadows glide on smoothly, feel divinely sensorial on the skin and are fine and supple enough to be endlessly blended, enabling a wealth of nuances with one single shade.
On August 14, 2014, we were lucky enough to try these new shades for ourselves in Make Up Forever’s 30th year anniversary event in the Center of Aesthetic Studies of Franck Provost in Jupiter, Makati. Upon arriving at the event, we were greeted with kits to create our own mood boards to set the tone of the fun-filled event.
We were then directed to go to a room with make-up stations where we watched tribute vidoes, make up demonstrations and listened to talks that revolved around the brand’s trademark codes: creativity, innovation, rigor, profusion, passion and generosity. To cap the event off, models with bare faces were sent in so that we could test out the new Artist Shadow collection for ourselves and it was such a blast! Using one of the looks that were presented on the models as our inspiration, we decided to play with metallic and satin shades to come up with a whimsical wearable look.
It is safe to say that we were absolutely blown away with the quality of the Artist Shadow collection. Our advice: Go out and get these little pots of perfect pigments. Applying it was effortless and the tones were easy-to-blend making non-professionals like us feel like we’ve been doing it for years!
Art by: Pat Co
Written by: Francesca Atendido
Make Up For Ever is available in:
Greenbelt 3, SM Megamall Fashion Hall, Trinoma