‘Athleisure Beauty’ Is Happening: What To Expect From The MAC x Puma Collab

Over on Instagram, MAC recently teased us with its latest collaboration–and it’s not what you would expect. For years, the makeup brand usually teams up with celebrities (who could forget Nicki Minaj‘s Viva Glam collection?). So when the makeup label posted a short video featuring a sneaker silhouette and Puma’s logo, it definitely got the Internet talking. In the caption, MAC writes, “Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin’ collaboration, coming soon. #PUMAxMAC#ForAllTime.”

Athleisure isn’t new to fashion, so it only makes sense if it would take over the beauty world too! Last year, Tarte cosmetics launched a gym-ready, sweat-proof makeup line, which is every fitness and beauty girl’s dream. Although it isn’t clear yet if MAC is also hopping to the ‘athleisure beauty’ train, we surely are in for something different this coming 2018. 

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