While many high-end labels have been attempting to make their items more diverse, there’s still a problem in accessibility. Despite the rise of gender neutral clothing lines and a wide range of nude shade options for women of color, only subtle impacts on inclusivity are made, especially when not everyone can afford these luxury items. Designers Jack McCollough and Lazaro Hernandez seem to recognize this concept among other fashion creatives as they set out their New York-based brand, Proenza Schouler, to release a new label of affordable streetwear.
The sister line of the renowned womenswear brand is called “White Label” and it will offer more casual, accessible pieces like denim, t-shirts and other basics. While Proenza has always kept their assortments in the same boat, they’re separating the minimalist essentials this time around. The best part is, the range won’t cost as much as their main line–especially nowhere near the amount of a PS1 bag–so this is definitely good news for everyone who is a fan of the brand’s designs.
This venture to include more consumers through less expensive pieces not only presents a possible business boost but it also initializes a possible pursuit for more labels in the same tier as Proenza Schouler to follow and create clothes accessible to a larger audience. And if the success surrounding T by Alexander Wang means anything, there’s no doubt that we’ll be seeing more endeavors like this from luxury designers. This only means more progress for the fashion world.
The news about the secondary line came as Proenza Schouler celebrated its 15th anniversary, and it was followed by their announcement of going to Paris Couture Week rather than their usual New York Fashion Week runway shows. We can expect White Label to launch this November.
Featured image: @proenzaschouler
In-article photos: WWD | Visual Magazine | Harper’s Bazaar