Chloé Redefines the Meaning of Cool For Spring/Summer 2018


Last year, we’ve seen many changes in creative direction at various fashion houses including Lanvin, Saint Laurent, Berluti, Valentino, and Dior. Now, Chloé is next to shift to a new direction as ex-Louis Vuitton women’s RTW director, Natacha Ramsay-Levi, is appointed the au courant head honcho of the French luxury label.

Chloé has always been known as a famously pretty brand but for Ramsay-Levi’s debut, the designer added her own Parisian flair to the feminine Chloé woman. At the label’s Paris-held presentation, we witnessed how cropped trousers were taken out of the uncool territory, and were designed to look ultra chic. Ramsay-Levi made the case for the cropped jersey trousers as her first trend highlight. 

Aside from the designer’s homage to Noughties leisurewear, the collection was also adorned with pieces that stay true to the spirit of Chloe’s classic feminine stylings but with a fresh spin. The boho image that ruled the brand during Clare Waight Keller’s reign was nudged aside and replaced with a strong-shouldered fortitude. Dark leather was juxtaposed with florals, lace prairie dresses featured piercing and embroidery, and flowy capelets were meshed beautifully from the back of bare-shouldered tops, as well as snakeskin patterns and more safari-inspired ensembles.

“Chloé girls have a suave mix of sophistication and humility; they are timeless but never conventional,” Ramsay-Levi wrote in the show notes, “I wish to continue to shape their course, staying true to the independent and intellectual spirit of Gaby Aghion; to those who perpetuated this democratic style, so resolutely feminine. So joyful. Existing without boundaries or hierarchy.” Natcha Ramsay-Levi’s debut proved to be quite the spectacle in its own subtle way. And one thing’s for sure, the new Chloé is surely a journey to watch out for.

In-article photos: Vogue | LA Times




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