For the longest time, fashion editors were the ones who had the power to decide what was in and what was out for the season. Until recently, the advances in the digital sphere has given birth to a new wave of bloggers and influencers, whose opinions seem to be gold to many of their followers.
Many people assume that there isn’t much of a difference between a blogger and an influencer, but there actually is. Whether you are thinking of following a similar career path or if you are just interested, let us break it down for you:
First of all, it is important to remember that while most bloggers are considered influencers due to their large following, a majority of influencers are not bloggers.
The easiest way to classify a blogger (and a vlogger) is by their website, which usually shares a personal point of view on things. When fashion blogs grew in popularity over the years, individuals shifted their focus online, simply because it was more accessible. You would now have unlimited access to bloggers with different styles and different opinions on fashion, which made things interesting.
Influencers, on the other hand, is a new term for an “It Girl” who are gaining popularity for their lifestyle. They are typically on the VIP lists, and they usually have large social media followings. They are trendsetters who don’t usually have blogs and normally use Instagram as their main platform.
Both bloggers and influencers get paid to promote their lifestyles. One isn’t necessarily better than the other; they just happen to be different.
In-article images: @idaandu and @kimijuan