Everything You Need To Know About Eyebrows And More


Brows can make or break your look as it is one of the most defining features on your face. When shaped and groomed properly, eyebrows can make you look younger, fresher and draw attention in all the right ways.

The prominence of phrases like “kilay is life” and “brows on fleek” have shifted the limelight to a myriad of beauty products dedicated to brows and a slew of  alternatives to keeping your brows on point . With all the selection available on the market, one could easily get overwhelmed with options. Here’s the lowdown on everything you need to know about brows, products and tips straight from the Pro!

1. Eyebrow Gel or Mascara

Brow gel or mascara can add subtle hue, define and tame unruly brows. Brow gels can also be worn over regular brow pencils to finish the look and help set them in place longer.

3d brow tones

3D Browtones Eyebrow Enchancer is perfect for dull, flat brows. It can be worn alone or applied over your go-to brow pencil with its custom mess-proof brush applicator.

PRO TIP: Comb brows following the direction of normal hair growth. For those with short brows, extend the length of the brow by combing and sweeping it onto the direction of the tail.

2. Eyebrow Cream

Brow creams usually come in pots and applied using an angled brow brush. This formula fills, scuplts and defines brows.

KaBrow! Eyebrow Cream-gel

KaBrow! Eyebrow Cream-gel is rich and buildable, and is perfect for those with “barely there” brows. It comes with a built-in hard-angled brush for precise control.

PRO TIP: Start at the arch of the brow with a tiny amount of product using light strokes continuing through the rest of the brow. Do not forget to blend the product using a spoolie for a natural finish.

3. Eyebrow Powder

Brow powders are good for adding volume and depth to brows and also usually come with an applicator.

Foolproof Brow Powder

Foolproof Brow Powder is perfect for sparse brows with gaps. This formula is velvety smooth and instantly adheres to hair and skin.

PRO TIP: Comb brows first using a spoolie then dab the powder onto the brows starting from the sparse areas. Sweep lighter a shade from inside until the arch, then sweep a deeper shade from the arch to tail. Top it off with a brow setting gel to seal the product.

Brow Zings

Brow Zings is perfect for shapeless, undefined brows with stray hairs. An all-in-one kit, it includes perfectly paired eyebrow powder & wax, mini slant tweezers and a dual-sided extendable applicator.

PRO TIP: Combining wax and powder will give a darker and more pigmented color. Apply the combination onto the brows using an angled brush and set the powder using a round blending brush for longer wear.

4. Eyebrow Pencils

Brow pencils are regarded as the holy grail of eyebrow products. Pencils give the most control, allow precise brow-filling and even correct over-tweezed brows by redrawing the shape of your brows.

Precisely My Brow Pencil

Precisely My Brow Pencil is perfect for shapeless, undefined brows. This ultra-fine eyebrow pencil lets you draw incredibly natural-looking, hair-like strokes.

PRO TIP: To mimic the look of real hair, hold the pencil by the custom control grip. Use light upward hair-like strokes to draw on the direction of natural hair growth. It is ideal to use two shades to achieve a natural look by creating depth and dimension.

Goof Proof Eyebrow Pencil

Goof Proof Eyebrow Pencil is perfect for uneven, patchy brows or those with gaps or small areas with no hair. Its custom non-sharpen angled tip allows the formula to glide-on easily.

PRO TIP: Use a wide-base type of pencil to fill in gaps and sparse areas. Blending with a spoolie is a must for a soft and natural finish because it allows the product to coat the hair and adhere onto the skin.

5. Eyebrow Primer

Brow Primer sets brows in place and makes other brow makeup last longer. Some formulations are designed to enhance the color of the brow product while others contain Keratin and nutrients for healthier brows.

BrowVo Conditioning Primer

BrowVo Conditioning Primer has a nutrient-rich formula with Keratin & Soy protein to help brows look thicker, healthy and full. It can be used before applying brow makeup or can be applied before bedtime for it to work its magic as you sleep.

PRO TIP: Never forget to apply the primer before any other brow products. Do your eye makeup or contour while waiting for the formula to completely dry.


Celina Fernandez, National Brow Artist of Benefit Cosmetics Philippines, reveals that her ultimate secret technique to achieve the perfect brows is Brow Mapping.

An exclusive tried and tested technique from 1976, Brow Mapping was developed by Benefit Cosmetics to help women and even men find the perfect shape of brows for any face and facial feature. On top of this, Brow Mapping can also contour the face.

Here’s how it works:

First, find the START by measuring the dimple of the nose straight up which also gives a slimming effect on the nose.

Next, find your natural ARCH by measuring the edge of the nose across the pupil. The highest part of the brow is where your natural arch should fall. This will give an instant eye lifting effect and accentuates the cheekbones as well.

Last, find where your brows should END. Measure the outer edge of the nose parallel the tip of the eye. This will frame the face and eyes and will give balance and proportion.

Note that the thickness of brows depends on your brow bone and face shape, but to be safe it should be at least or between 2mm – 4mm.


Prevent eyebrow disasters by consulting with an expert like Benefit’s Brow Coach Celina Fernandez when it comes to shaping and grooming your eyebrows. A quick visit to a brow expert will surely pay off as they are rigorously trained and have enough experience to help you achieve your brow goals.

The power combo of waxing and tweezing remains unbeatable in brow grooming. Best to wax first using warm wax to open the hair follicles then tweeze right away. The combination of both, in that particular order will make the process wince free.


To achieve the most natural brow look it is best to use a combination of 3-5 brow products. If five is too many, three would suffice using primer, powder and setting gel. If in a rush and time only permits for one product, go for the trusted eyebrow pencil.

When trying out new products or shopping online, it is recommended to go for a product that is a shade darker than your brows. It is more practical to blend a darker shade of product to make it a lighter than layering a lighter shade of product that could end up in an orange shade or worse, wash out your complexion and hair color. In the end, you’ll save more product by choosing a shade that is closer to your hair color.

Brow Authority, Benefit Cosmetics knows brows. From waxing, styling to a diverse line of brow products, Benefit is a one-stop shop for gorgeously groomed eyebrows. You may shop their products on:

Official Benefit site | Zalora | Lazada | Sephora

Special thanks to Celina Fernandez and Tasha Santos of team Benefit Philippines

Images from Benefit Cosmetics

Art by Dein Cuvin

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