Forget Boomerang—Meet Fashion’s Latest Obsession On Instagram

This fashion month, trends were not only found at the catwalks nor the streets, but surprisingly inside the stylish crowd’s iPhones. If you’re wondering why everything is extra sparkly on Instagram, it’s all because of this new obsession: the Kira Kira app. This app–which is responsible for Rosie Huntington‘s shimmering Saint Laurent OOTD and Selena Gomez‘s glittering selfie at Coach–applies a filter that makes anything twinkle as if by magic. It’s no surprise why many fell hard for it as it equally adds a dose of glamour and whimsy to any video. In fact, even backstage at Stella Jean’s Spring 2018 show, the app was given a test run, which further enhanced the heavy glitter on the models’ lids.

See how the fashion crowd has been using it below:


mood ✨

A post shared by Rosie HW (@rosiehw) on


Late to my massage because I’m feelin’ my new boots. I’m not overdressed, am I? 💆🏻

A post shared by Aimee Song (@songofstyle) on



A post shared by elsa hosk (@hoskelsa) on


@ashish_uk is definitely a more-is-more kind of show but my favorite look was this simple (sparkly) slip dress

A post shared by Eva Chen (@evachen212) on


@selenagomez x @coach 👗 @kateyoung 💅🏻 @tombachik 💇 @daniellepriano 💄 @hungvanngo

A post shared by Hung Vanngo (@hungvanngo) on

The Kira Kira app is available at the Apple store, and it surprisingly only costs PHP 49.

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