Riccardo Tisci Gets the True Fashion Squad Together for Givenchy Spring 2016


Now That’s A Powerful Ad Campaign
For the Givenchy Spring Summer 2016 advertising campaign, Riccardo Tisci creates his own Love card to the House’s dream city, New York. In line with the strong House messages of Love, Gang and Family, the visuals feature multiple groups of models, from new faces to Givenchy veterans, both for womenswear and menswear. Givenchy by Riccardo Tisci's Spring Summer 2016 Advertising Campaign -MEGAstyleph (1) Celebrating a decade of honest friendships and mutual support, the Mert & Marcus shot pictures are reminiscent of the Givenchy Spring Summer 2016 September 11th show, also held under Manhattan skies. This advertising campaign marks a return to the Givenchy essentials, a build on the basic House codes: featuring signature colors like black and white or recognizable elements such as printed looks and iconic brand products – the Shark Lock bag indeed appears eight times in one shot – with the city of New York as a constant backdrop. Givenchy by Riccardo Tisci's Spring Summer 2016 Advertising Campaign -MEGAstyleph (3) Givenchy-by-Riccardo-Tiscis-Spring-Summer-2016-Advertising-Campaign-MEGAstyleph-2-749x500 Perhaps the main intention in these visuals is to spread Love, staying true to Tisci’s capital letters mantra: I BELIEVE IN THE POWER OF LOVE. A belief that becomes explicit with the ads featuring powerful poem about Love and Respect by singer Anohni:

I am a child on the river and love awaits downstream

A waterfall to steal my breath and Change My Mind

Anohni, Dec 2015

 
WATCH THE CAMPAIGN VIDEO

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