Now That’s A Powerful Ad Campaign
For the Givenchy Spring Summer 2016 advertising campaign, Riccardo Tisci creates his own Love card to the House’s dream city, New York.
In line with the strong House messages of Love, Gang and Family, the visuals feature multiple groups of models, from new faces to Givenchy veterans, both for womenswear and menswear.
Celebrating a decade of honest friendships and mutual support, the Mert & Marcus shot pictures are reminiscent of the Givenchy Spring Summer 2016 September 11th show, also held under Manhattan skies.
This advertising campaign marks a return to the Givenchy essentials, a build on the basic House codes: featuring signature colors like black and white or recognizable elements such as printed looks and iconic brand products – the Shark Lock bag indeed appears eight times in one shot – with the city of New York as a constant backdrop.
Perhaps the main intention in these visuals is to spread Love, staying true to Tisci’s capital letters mantra: I BELIEVE IN THE POWER OF LOVE.
A belief that becomes explicit with the ads featuring powerful poem about Love and Respect by singer Anohni:
I am a child on the river and love awaits downstream
A waterfall to steal my breath and Change My Mind
– Anohni, Dec 2015
WATCH THE CAMPAIGN VIDEO
In the Philippines, Givenchy is located at Greenbelt 4 and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.