#HMBalmaination VIP Launch in Manila


The #HMBalmaination came together for a big fashion celebration in Manila
NOV 4, 2015 Last night at H&M in Mega Fashion Hall, the Balmain x H&M collection made its Manila debut in front of a celebrity-packed guest list. Nadine Lustre, James Reid, Megan Young, Bela Padilla, Heart Evangelista, Jake Cuenca, Sam Concepcion, Yassi Pressman, Cheska Kramer, Arci Munoz were #HMBalmaination-ready. MEGA Magazine’s November issue cover stars, Janine Gutierrez and Kelsey Merrit, who donned pieces from the collection on one of their three magazine covers, were present, too! The guests got an exclusive look at the glamorous, powerful and rich detailed collection designed by Olivier Rousteing. With them were 50 lucky customers from the in-store promotion and social media contest held days before the big night. The collection will be available only at H&M in Mega Fashion Hall SM Megamall starting November 5, 2015. The night was as bold and powerful as Rousteing’s designs, bringing together fashion and music to celebrate the collection with style icon Joey Mead-King at the forefront of the evening’s festivities, and DJ Nix Damn P on deck throughout the night in a venue themed like a futuristic yet classic Balmain store. The audience, packed with celebrities and the fashion industry, embraced the energy and celebrated the momentum for #HMBalmaination late into the evening. “The launch was a true reflection of the Balmain x H&M collection, full of energy, positivity and glamour. This is a once-in-a-lifetime experience, and we are very excited to share this experience with our customers in the Philippines on November 5,” says Dan Mejia, H&M’s Head of Communications for the Philippines.   RELATED STORIES: The Official Balmain x H&M Campaign Photos Balmain x H&M Global Runway Debut The Balmain x H&M Party   Connect with MEGAstyle.ph! Like us on Facebook, follow us on Twitter and Instagram.



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