How Is Kim Kardashian’s KKW Beauty Different From Kylie Cosmetics?

KKW From her fashion line, successful app, to an upcoming fragrance, it’s no secret that Kim Kardashian has been building her own empire. But just recently, she surprised us yet again with another business venture. After creating a nude lip kit collaboration with her beauty maven sibling, Kylie Jenner, Kim decided to create her own line inspired by the look that she’s known for–a perfectly contoured face. Unlike Kylie cosmetics which is probably every millennial’s favorite makeup brand, Kim caters to a much older audience (but we doubt that millennials won’t be trying this).


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She started her line with contour sticks, highlighters and concealers for that overall sculpted look. The sticks come in a wide crayon-like shape with a pointed tip, perfect for precise application.

The sample of the products can be seen in KKW Beauty’s Instagram account below:

Fit for every on-the-go beauty girl there is, the dual-ended sticks come with a blending brush and sponge applicator.

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Meanwhile, here’s Kim herself teaching us the basics of contouring 101 in just 5 minutes!

Get your wallets ready! It will be launching tomorrow at

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