When a beloved French eclectic brand partners with one of the biggest retail brands in the world, it will be an explosion. Literally, it broke the internet. H&M’s website crashed when it launched Kenzo on November 3rd.
H&M’s flagship branch in London’s Oxford Circus saw hordes of fashionistas queue up to get their hands on the collection, and the SM Makati launch on the same day was no different. An efficient wristband numbering system allowed shoppers to go into the store in 10-minute intervals, with a one-item-per-person limit (you could literally smell the adrenaline).
Models, influencers and society faces graced the private opening. Champagne flowed as everybody waited for their turn. When our turn came, we were greeted by colorful gaudy pieces, bold accessories, petticoat dresses, faux fur and bomber jackets, and of course, crazy shoes.
Kenzo’s collection has been endorsed by fashionable celebrities such as Chloë Sevigny, Lupita Nyong’o, and Chance the Rapper.
Flip through the gallery for what you missed. Better yet, run to the store before they run out of stock!
H&M is located on the ground floor of SM Makati.