Khloe Kardashian Shares Why Some Brands Refused to Work With Her

Everyone knows that the Kardashian sisters are one of the most sought-out influencers today. In a recent essay for Glamour magazine, Khloe Kardashian revealed that there was a time she was feeling left out, getting fewer endorsement deals with than her sisters because she happened to be “heavier.” In the essay, the 33-year-old shares that she didn’t automatically see the impact of reality TV fame from Keeping Up with the Kardashians until the “fourth or fifth season.” This is because she was often passed over for endorsements because her body type was different from her sisters. This led Khloe to partner with less glamorous brands, such as tampon companies, just so she could fit it. She also admitted that this experience drained her self-worth–something surprising coming from the Kardashian sister who is often perceived to be the most confident and empowered. “The truth is that I was heavier then too, so not a lot of endorsements were coming my way. Brands would prefer to align themselves with Kim or Kourtney, which I was totally fine with because I was still along for the ride. But it’s also a very sad thing to realize that most brands are interested only in pretty, cute, in-shape girls,” Khloe writes. “There were things I did back then that made me think, ‘Why am I doing this?’ I once did a deal with a tampon company, and I was like, ‘Why am I so thirsty?’ But I was young, and you feel pressure; you see your sisters getting deals and you’re like, ‘Should I be doing something? Is a pad commercial all I can get? Well, OK then.’ The older you get, and the more comfortable you become in your skin, the more you begin to think about what makes sense for you,” she adds. Today, Khloe is definitely a star in her own right. Feeling 100% comfortable in your own skin is not always a smooth ride, and she shows us that similar to what she is experiencing, it continues to be a learning process.    

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