On one of the world’s biggest stages–the Super Bowl LI last February 5–Tiffany & Co. premiered their Legendary Style Campaign with an even bigger superstar, Lady Gaga.
Their new fashion jewelry collection, Tiffany HardWear, is both feminine and fiercely original, just like the true-blooded New Yorker.
“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” said Lady Gaga. “ To me, Tiffany represents timeless American jewelry.”
In the video, Gaga speaks about her love for the iconic jeweller and her personal journey towards artistic expression.
The new Tiffany HardWear collection features 18k gold and sterling silver pieces, inspired by a unisex bracelet from 1971 in the Tiffany Archives. We can choose from earrings, rings, necklaces and pendants–all urban, strong, yet elegant.
The Tiffany HardWear Collection will be available on http://www.tiffany.com/ beginning May 2 and in-store worldwide on April 28, with limited and exclusive pre-orders available in the U.S. beginning February 5.
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