LOOK: A New Era of British Vogue Is Happening


A few months ago, British Vogue‘s editor-in-chief Alexandra Schulman stepped down after an impressive 25-year tenure. Given that the magazine has been around for a century, it was hard to think of another successor. However, Vogue astonished the industry by appointing its longtime contributor, Edward Enninful, as the new head honcho.

Enninful quickly made changes in the magazine, enlisting high-profile figures such as iconic supermodels, Naomi Campbell and Kate Moss, film director, Steve McQueen, and American Vogue’s creative director-at-large, Grace Coddington, as the editors and contributors of the title.

Now, Enninful’s first issue of British Vogue has been revealed and it’s fronted by fashion It Girl and feminist activist, Adwoa Aboah, who is currently a contributing editor too. The magazine underwent a revamp, resulting in a new look that is reminiscent of vintage Vogue issues.

The cover lines are surprisingly minimal. In fact, there is no mention of trends, but only a diverse list of powerful names in politics and the arts, including Skepta, Sadiq Khan, and Zadie Smith. This signals Enninful’s mission to make political statements and to raise conversations about diversity. 

Aboah appears in a 14-page shoot, which was styled by Edward Enninful himself. “Being on this cover is the biggest thing that’s happened in my career,” Aboah shared with Vogue. When asked about how she defines being black and British in 2017, Aboah added, “One hundred per cent empowering and fabulous. I love being a mixed-race woman in 2017. I feel part of something big. There’s this understanding that we’re all in it together.”

With this exciting news, it’s clear that the new era of British Vogue is totally fresh and powerful, and for sure, this is just the tip of the iceberg.

In-article images: Vogue 




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