For three seasons, Tommy Hilfiger has been joining forces with top model, Gigi Hadid, for a see-now, buy-now collaboration called “Tommy x Gigi”. Just a month ago, we saw the duo take over London Fashion Week with a rock circus show, featuring acrobatic dancers and a star-studded audience including Gigi’s siblings, Anwar and Bella Hadid, sauntering down the catwalk.
Following the successful collections, another powerful collaboration is here as Tommy Hilfiger taps electro duo, The Chainsmokers, as the faces of their newest menswear campaign.
The partnership is absolutely apt as Tommy Hilfiger had several musical collaborations for the past 30 years with artists like Gwen Stefani, The Rolling Stones, and Destiny’s Child. Drew Taggart and Alex Pall–the duo that makes up Chainsmokers–are at the prime of their careers, as they’re currently the third most streamed artist in the world.
“The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” says Hilfiger. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy—their talent, optimism, unique sound, and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”
The campaign was photographed by Lachlan Bailey, and the track for its exclusive video teasers will be remixed by The Chainsmokers themselves. “Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” the duo explained. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
The Fall 2017 Tommy Hilfiger menswear line celebrates the classic style of the 90s but with a fresh twist, as the range embodies the rebellious attitude that characterized the decade.
Watch the Tommy Hilfiger x The Chainsmokers campaign here:
The men’s collections will soon be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.