Recycled plastic has never looked this pretty! Fashion retail giant H&M takes their environmental efforts a notch higher and proves that going green can look and feel high-fashion.
For their latest Conscious Exclusive Collection, the brand unveiled a stunning frock made out of one particular fabric: the Bionic Yarn. At first glance, you’d think it’s chiffon, but the fabric is actually made of recycled shoreline plastic (yes, those plastic bottles and takeout containers thrown on the beach by unbelievable people). The flouncy, pleated blush dress, with its dainty ruffles and billowing skirt is definitely a show-stopper, you’ll never think it’s made of recycled plastic!
Take a closer look at the stunning eco-friendly frock: