The #MakingMega Biggest Fashion Issue Party: South American Festivities in Manila


September 10, 2013 (Pasay, Philippines) — Russia, London, Iceland, and now Brazil and Peru. Every year since 2011, MEGA Magazine has been circling the globe to shoot the covers of their September Big Fashion Issue. This month’s issue came in two Collector’s Edition covers shot in Machu Picchu, Peru and Sao Paulo, Brazil, and starred today’s biggest celebrity, Anne Curtis. Held at the Eclipse Bar in Solaire Resort and Casino, the #SmartMakingMega Biggest Fashion Party gathered celebrities, VIPs from the fashion and beauty industry, and high society to celebrate history made. The Philippines’ best fashion magazine has raised the bar once again, publishing a whopping 406-page fashion issue, the thickest in Philippine fashion glossy history, and producing the country’s first ever fashion documentary called “Making Mega: Anne Curtis in South America”. 1

#MakingMEGA was celebrated at the Eclipse Bar in Solaire Resort & Casino

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#SMARTMakingMEGA: MEGA partners with Smart Communications once again

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When in Brazil: Football exhibitionists, the Pachangga UP Football Club, entertained the guests

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Festive drum beats shook and excited guests as they entered

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L-R: Jing Monis and Dong Ronquillo, MEGA Publisher Dan Mejia and Tim Yap, and MEGA EIC Sari Yap with September Biggest Fashion Issue cover girl Anne Curtis

The event had two highlights: the exclusive premiere of #MakingMega: Anne Curtis in South America, a 45-minute fashion documentary film produced by TV100 Head Michael Carandang, and the celebration of two of today’s best covers starred by the country’s biggest celebrity, Anne Curtis.

Shortly after, the film was published here on Megastyle.ph for everyone else to watch. “We made this film to educate those wanting to get into this industry. It’s not always about glamour,” shares MEGA Editor-in-Chief Sari Yap.

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#MakingMega team Suki Salvador, Meryll Yan, and photographer Danilo Hess sat front row during the premiere

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“I hope I was able to give justice to MEGA and Anne”: Producer and TV100 Head Mike Carandang briefly introduced his film

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A screenshot from #MakingMega: Patrick Galang getting set for the flight to South America

Things were just getting started. After the 45-minute film had aired, statuesque models dressed in Petrol Denim ensembles entered the stage. Stark, disheveled, and powerful from hot midriffs to floor-length skirts — the unique denim styles for men and women gave everyone’s “casual fashion staple” new reputation.

New to the Philippines, retail brand Petrol Denim presented their “Denim Couture” fashion show

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(Clothes by Petrol Denim. Makeup by Shiseido. Hair by The Hair Lounge Salon.)

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MEGA Young Designers’ Competition host G Tongi hosted that night

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“You’re allowed to be a bit of a diva”: MEGA Editor in Chief Sari Yap talked about her experiences on Making Mega as well as  her non-diva encounter with MEGA September cover girl, Anne

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Anne expressed her gratitude to MEGA Magazine and to her supporters

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All aboard: Anne Curtis’ SMART family showed their support during the event

That night, SMART awarded Brapanese model Vanessa Matsunaga and Hideo Muraoka as Best Dressed, and iamMEG Season 1 Style Ambassador and Season 2 Resident Mentor Julz Savard as the OOTN (Outfit of the Night) winner. They each took home a Samsung Galaxy MEGA. Also recognized that night was Fatima Rabago as Athena Milk’s Most Beautiful Face of the Night.

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Lindo Maravilhoso! (l-r): Vanessa Matsunaga, Daniel Matsunaga, Fatima Rabago, and Hideo Muraoka

High energy, booming samba music, (drums, whistles, and all!), and ladies clad in sequins and feathers — MEGA brought South America to Manila that night.

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Annebisyosa: Confident and audacious, Anne Curtis danced the night away together with guests and the samba dancers 

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Team Making Mega (l-r): TV 100 Head Mike Carandang, Brapanese siblings Vanessa and Daniel Matsunaga, cover star Anne Curtis, MEGA Editor-in-Chief Sari Yap, MEGA Deputy Editor Meryll Yan, Anne’s glam team Robbie Pinera and Raymond Santiago, cover photographer Danilo Hess, MEGA Fashion Editor Patrick Galang, and One Mega Group ECD Suki Salvador

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“No hangover!”: Lucas Raven kicked off the after party hosted by Bavaria Beer

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MEGA loot: Guests took home the latest issue of MEGA Magazine, Belo products, Bavaria Beer, Zact Toothpaste, and a box of Athena Milk

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The Primadonna team

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The Havaianas team

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A handful of lucky guests took home pairs of Havianas flip-flops, such as Max Collins, Carlo Gonzales, and LJ Reyes.

Have you seen the #MakingMega: Anne Curtis in South America film? Click here to watch the documentary >>

See who attended the event here: GALLERY: #MakingMEGA Biggest Fashion Issue Party >> 

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#MakingMEGA was co-presented by SMART. We would also like to thank our other sponsors Bavaria Beer, Petrol Demin, Athena, Havaianas, Primadonna, Lactacyd Revitalize, Etihad Airways, Swatch, The Medical City, Shiseido, The Hair Lounge Salon, Zenutrients, Belo, and Zact Toothpaste. Photography by Jerick Sanchez, Reau Gutierrez, Mike Cuevas, and Mark Jacob of Studio 100.



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