Melissa, one of the world’s most recognizable footwear brands, recently marked its 35th anniversary with a celebration set to conquer the world. Originally produced in 1979 and widely acknowledged as the original “jelly”, Melissa has risen from its humble Brazilian origins to become one of the most celebrated names in international footwear – a force to be reckoned with in the world of fashion.
In honor of its 35th year as a truly global fashion icon, Melissa celebrated its milestone year by showcasing its newest collection in a travel-inspired event held at the Atrium of SM Aura in Bonifacio Global City.
Guests arrived dressed in their own take on travel wear, where Manila’s fashionable bore witness to exciting new developments of the Melissa brand. From its groundbreaking collaborations with legendary British tastemaker Vivienne Westwood, leading luxury style expert Karl Lagerfeld, and cutting-edge Brazilian design duo the Campana Brothers, to the novel creations of the couture world’s latest toast, Jason Wu, Melissa was indeed looking fabulous at 35, especially when spotted on the runway alongside the dynamic dance moves of the Philippine All-Stars.
These new fetish-worthy footwear from Melissa certainly attracted a stellar following that evening. With Nikki Gil at the helm as host, celebrities like Daphne Osena, Andi Manzano, Maggie Wilson-Consunji, Kelly Misa, Nicole Andersson, Shamcey Supsup, and Rissa Mananquil-Trillo all graced Melissa’s birthday party dressed in their jetsetting best, and keen on grabbing their own personal favorite Melissa pair.
Another highlight of the night, 3D murals of the most captivating sceneries of Paris, London, New York, and Brazil were on display, inviting guests to have their travel-worthy snapshots taken with the hashtag #MelissaConquerstheWorld.
Proof that nothing can stop the young, the restless, the dynamic, and the ever-creative, Melissa is all set to conquer the world with more groundbreaking designs to match a more colorful and comfortable personality. So, no matter where this season’s travels may lead, trust that your feet are covered in timeless fashion and unstoppable fun with Melissa.
Come and discover the world of Melissa. For more information about Melissa and where to find us, visit us at any of the below links:
Photos from Visions and Expressions PR