MUST SEE: Selena Gomez Is The Newest Puma Ambassador

Selena Gomez won’t be slowing down on any creative pursuits anytime soon. Among an array of famous faces such as Rihanna, The Weeknd, and Big Sean, Puma has now tapped the pop superstar to be its newest global ambassador.
Rihanna | Photo courtesy of @puma Instagram
Rihanna | Photo courtesy of @puma Instagram
the weeknd
The Weeknd | Photo courtesy of @puma Instagram
The sportswear label announced a long-term partnership with Selena. It will be an ongoing series of projects, as the star takes the role of a co-designer and a director for the brand’s future campaigns. “Being part of the Puma family is very exciting for me,” Selena says in a press release. “Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Selena Gomez | Photo courtesy of @selenagomez Instagram
Selena Gomez | Photo courtesy of @puma Instagram
The singer is certainly no stranger to collaborations. Last year, Selena signed a $10 million deal with Coach and fronted its Spring 2017 ads. She even released her very own capsule for the luxury brand. With this new venture, we can only expect a collection that’s nothing short of exceptional. Quote source: Popsugar

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