Shu Uemura International Artistic Director Kakuyasu Uchiide visits Manila and MEGA

Last April 4, 2013, Shu Uemura held an intimate celebration of its 30th Anniversary (and 10th in the Philippines) in Mango Tree, The Fort. The lavish décor and festivities were themed straight out of the brand’s philosophy: “art of beauty”. The venue was impeccable and present to add awe (and maybe send shivers) was none other than Kakuyasu Uchiide, international artistic director of Shu Uemura. shu2

Uchiide paints the character “DREAM”

In a swift demo, the master showcased his soft-shadowing techniques as well as the icy-cool, saturated palettes of the Shu Uemura Iconic Collection (which will come out this July). His reputation as a revered artist was reinforced during the event, but it was with MEGA whom he revealed his down-to-earth side. shu3 THE MAN BEHIND Uchiide has been in the industry for 25 years and got his tutelage from Shu Uemura himself in 1988. The brand claims “Mr. Shu Uemura recognized the natural aptitude of Kakuyasu Uchiide and gave him special direct training,” leaving behind the distinct imprint of the Shu Uemura aesthetic in his skilled hands. In 2008, he was appointed International Artistic Director and has since been responsible for the creation and conceptualization of the brand’s boldest palettes and beautifully theatric lashes—a brand favorite aside from their cleansing oils and eyelash curler. shu 4 His unique vision of beauty propelled the brand into successful collaborations with artists such as Chinese film director Wong Kar Wai and Chanel creative director Karl Lagerfeld. A man of his talent knows no end, and we only imagine him and the Shu Uemura brand to go straight into history books as they continue to pioneer innovative products for the modern woman. shu1

Top Left: Uchiide with Chinese film director Wong Kar Wai. Top Right: with Karl Lagerfeld. Bottom: Uchiide in the making of the Shu Uemura and Karl Lagerfeld collaboration

FROM THE MAN HIMSELF MEGASTYLE: Who is the Shu Uemura woman? “She is a woman who understands herself perfectly. She is independent, strong and knows what she wants.” shu screenshot What is the basic technique to applying makeup yourself? “Makeup is about bone structure. It will dictate where and how you should apply makeup.” A tip on instantly radiant skin: (At a shoot, he carefully took the time to prep each model’s face. He balanced skin’s temperature by lightly tapping the face with his index finger wrapped with a cool, damp tissue.) Doing light tapping motions “brings out the glow underneath,” imparts Uchiide. His skincare routine: PURIFY 1) Cleansing Oil – Ultime8 PREPARE 2) Redjuvenus Vitalizing Refining Lotion Enriched RE-ACTIVATE (Ideal Skin Essentials) 3) Tsuya Skin Youthful Radiance Generator REPAIR & NOURISH Essence / Concentrate 4) Redjuvenus Intense Vitalizing Concentrate Emulsion / Cream 5) Redjuvenus Retexturizing Emulsion 6) Redjuvenus Retexturizing Cream (DAY) or Redjuvenus Retexturizing Cream (NIGHT) Eye Care 7) Redjuvenus Vitalizing line-reducing eye essence OR roll-away instant eye fatigue corrector SPECIAL CARE 8) Redjuvenus Nutri-Essence Oil ~ Get instant updates and ALL ACCESS information like these on @megastyleph Twitter. Follow us today!

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