MANILA, PHILIPPINES – Four years on and four years strong, Forever 21 remains a steadfast pillar in the fast fashion scene in the Philippines. The brand is committed to continuing fashion’s cycle of renewal with the unveiling of the streamlined, modern, and sophisticated new look of their recently revamped flagship store at SM Megamall.
Style influencers, Manila glitterati, and loyal fans of the brand came together to celebrate their love for all things Forever 21 at First & Forever, a three-pronged fete for the brand’s four years in the Philippines, Megamall store makeover, and launch of the Fall 2014 collection – made possible by the support of MasterCard. Incidentally, Forever 21 is running Shop Forever, a promotion exclusive to MasterCard credit, debit, and prepaid cardholders in the Philippines. Shoppers have a chance to win a wardrobe makeover from Forever 21 every time they use their MasterCard to shop at the stores.
California girl and Manila’s latest “It” girl, Martine Cajucom, hosted the highly-anticipated shindig wearing the perfect slouchy suit from Forever 21’s fall collection. In-demand runway models, including Jasmine Maierhofer, Jessica Yang, John James Uy, and Sam Lewis, showcased standout items from the Fall 2014 Collection. Replete in rich, jewel colors and lush fabrics, Forever 21’s Fall 2014 Collection shows that fall trends can be duplicated in the balmy tropical weather of the Philippines through smart layering and accessorizing. MAC Cosmetics and TRESemmé created beauty looks for the fashion show.
A 21-Minute Shopping Challenge pumped up energy levels as 6 people were grouped in pairs and assigned to shop the massive flagship store to style each other in pieces representing Forever 21’s Fall 2014 Collection – all in less than half an hour. Ultimately, the partnership of fashion bloggers Rhea Bue and Yuki Tansengco favored the crowd; the lucky winners got to keep their selected Forever 21 outfits as their prize.
The evening continued with DJ Samir Ayeb dropping beats to liven up the cocktail affair. At the event were some of Manila’s favorite society darlings such as Dong Ronquillo, Trish Panlilio, Princess Violago, Marta Araneta, with her daughter, Tamara Araneta, Vicki Abary, Onemig Bondoc, Valerie Bariou and Pilar Tuason. The effervescent Cat Antonio, who is on everybody’s best dressed lists, was the last to arrive (but not the least), but made it just in time to wish the well-loved brand a much-deserved congratulations for being FIRST and FOREVER.
Indeed, first love never dies.
Visit the fresh face of Forever 21at 2/F Building A, SM Megamall, Mandaluyong City. #FirstXForever #Forever21PH
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