Just recently, Dove was accused of posting a ‘racially insensitive’ Facebook ad, which featured a dark woman lifting up her shirt to reveal a white woman underneath it. This scene–which was meant to celebrate diversity–is only one part of the ad.
Many netizens took offense to this advertisement, however, with a few even threatening not to use products from the brand ever again. This led to the beauty brand taking down the ad and making a public apology, saying that they would re-evaluate their internal processes for creating and reviewing content.
Surprisingly, Lola Ogunyemi, the woman whose image is featured in the viral screenshot of the ad, doesn’t see herself as a victim.
In a post on TheGuardian.com, she explains that the entire ad is meant to show as many as 11 women of different color morphing into each other. This is supposed to show how Dove Body Wash is supposed to work for everyone.
While she does seem cool about the whole issue, she also wished that Dove had another way of dealing with the criticism: “While I agree with Dove’s response to unequivocally apologise for any offense caused, they could have also defended their creative vision, and their choice to include me, an unequivocally dark-skinned black woman, as a face of their campaign. I am not just some silent victim of a mistaken beauty campaign. I am strong, I am beautiful, and I will not be erased.”
Featured image: BBC.com