The Strong Trends of Spring/Summer 2013

Last month I talked about men’s fashion and a subject that is of particular interest to me – the art of finishing off your suit with the right pocket square and cuff links. This month it’s all about the ladies as I take a look at some of the strongest Spring Summer 2013 (or S/S 13) trends that caught my eye while I was shooting. With the ready-to-wear Fall Winter 2013 fashion shows grabbing the fashion news headlines as of late, it might have us all feeling that anything Spring Summer 2013 is really old news. Though this may be true in the fashion world, for many of us the weather is just about to come around for all those hot spring summer looks to hit the street. As a photographer and creative director, I am lucky to be able to work with the latest looks months in advance as we prepare fashion editorials in anticipation of the coming season.   A stand out trend for me in women’s fashion for S/S 13 is Stripes! Maybe I am just particularly attracted to stripes for some reason but I really noticed a heavy use of stripes with everyone having at least one look in the season line up incorporating this accent. Horizontal stripes are, traditionally, a hard look to pull off but you will find stripes going in all directions this spring and summer. For most, I would say that the addition of a vertical striped pant to your wardrobe is always a plus, as it tends to give that long legged effect. Who doesn’t like to look and feel a little taller? 1

Horizontal stripes give off a very casual summer vibe.

Along with stripes, there have been a lot of checks in the styling on my shoots. Checkered shirts, pants, accessories and sometimes even entire looks from top to bottom based on the check or square were apparent.  As with the horizontal stripe, the check can also be tricky to incorporate into your wardrobe but for a timely fashion statement you will want to be sure to consider what checked look works best for you. 3

Check in texture.

Two other strong print trends in the season that caught my eye were outfits that were reminiscent of Hawaiian/tropical shirts and looks with prints that were Eastern-inspired, particularly from Japan. In fact, this season’s print shirts themselves look like they’re going to be a huge trend. When it comes to shape and cut, stand out trends for me this season are the ruffles, pleats and reconstructed kimono. 4

Reconstructed Kimono

Ruffles are found everywhere from the more common placement on the neckline and cuffs to the along the waistline. While pleats are prominent on a number of the must-have S/S 13 dresses and skirts. 2

Over-sized ruffles and unconventional pleats.

5 As a photographer, one of the great joys about shooting Spring Summer looks is all the color to work with and this 2013 season is flush with strong colors! It would be good for you to take note that the pantone color of the year for 2013 is Emerald so adding a little green to your wardrobe would be on the mark for being in trend. Other colors that mark the S/S 13 season are strong reds and blues (cobalt blue, in particular) which I personally like along with yellows, pastels, orange, fuchsia, coral, mint, grey and for tone neutrals as well as high contrast of black and white. 6

Neutrals inspired by art.

Seasonal trends are not always for everyone. You definitely need to see what works for you but I am sure any fashionista enjoys the process of updating their wardrobe! I would be more then happy to see your choices for Spring Summer 2013 so feel free to share them with me on this page or on Twitter where I always welcome a good conversation on fashion, photography, art or design. 🙂 ~ Photography by Todd Anthony Tyler

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