Tokyo Fashion Week: Bench Shines in The Land of the Rising Sun


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Japan has been on fire recently. Philippine bet Kylie Verzosa just took home the Ms. International crown held in the Tokyo Dome, Bobson has launched a Japanese denim collection, and just recently, Filipino retail giant Bench made a bang at the Tokyo Fashion Week with their spring/summer 2017 collection.

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The past few years have seen the spectacular rise of Bench from a local clothing company to a global Filipino brand. Marketing genius Ben Chan–with the help of the country’s most powerful celebrities and influencers–has made Bench a household name synonymous with millennial cool.

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This Tokyo Fashion Week wasn’t the first overseas show Bench has done–there was the heavily trending New York Fashion Week show for Bench’s spring/summer 2017 collection last July–and we have a feeling it’s not going to be the last.

Ben Chan himself closed the show with Bench Myanmar franchisee Victoria Zhuang on the runway of Amazon Fashion Week Tokyo. #AFMTPH #SS2017 #BenchTokyoFashionWeek

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Check out the gallery below for the Bench spring/summer 2017 collection.


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