Tokyo Fashion Week: Bench Shines in The Land of the Rising Sun


Japan has been on fire recently. Philippine bet Kylie Verzosa just took home the Ms. International crown held in the Tokyo Dome, Bobson has launched a Japanese denim collection, and just recently, Filipino retail giant Bench made a bang at the Tokyo Fashion Week with their spring/summer 2017 collection.


The past few years have seen the spectacular rise of Bench from a local clothing company to a global Filipino brand. Marketing genius Ben Chan–with the help of the country’s most powerful celebrities and influencers–has made Bench a household name synonymous with millennial cool.


This Tokyo Fashion Week wasn’t the first overseas show Bench has done–there was the heavily trending New York Fashion Week show for Bench’s spring/summer 2017 collection last July–and we have a feeling it’s not going to be the last.

Ben Chan himself closed the show with Bench Myanmar franchisee Victoria Zhuang on the runway of Amazon Fashion Week Tokyo. #AFMTPH #SS2017 #BenchTokyoFashionWeek


Check out the gallery below for the Bench spring/summer 2017 collection.

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