Kanye West x Adidas Originals: Yeezy Season 2


Kanye West returns to New York Fashion Week
SEP 18, 2015 yeezy s2-opener If there’s one thing know Kanye West does well, it’s making a scene: be it stage crashing at the VMA’s (the image of embarrassed Taylor Swift is still plastered in our minds) or concluding his Michael Jackson Vanguard Award acceptance speech by announcing his decision to run for president in 2020. Subtle just isn’t West’s style. And if Kanye West must return to the runways of fashion week, it must be with a splash, it must be the talk of the town and it must ruffle some feathers. To start things off, the runway show of Yeezy Season 2 was announced last-minute—but was obviously well orchestrated; the surprise announcement was enough to make waves as the rapper/producer’s collaboration with Adidas threw off the entire New York Fashion Week calendar and angered several designers. “We have been prepping for a year for this at considerable financial, labor- and commitment-cost to our company. Our show date has been scheduled for months and has been on the Fashion Calendar for weeks. We went through all the proper channels to make this a reality. And just yesterday we learned that Kanye West is having a show at the same time on the same date as ours,” designer Anne Bowen told WWD. “Kanye knows he is a media sensation and it is just not ethical to do this. It’s like we are David and he is Goliath. We have put our heart and soul into our show, and should not be stepped on like this.” In true Kanye West fashion, critics did not faze him one bit. He continued on creating buzz, banking on his mass appeal and the anticipation of the public. At movie theaters around the US, West’s team hosted the live streaming of his show, making fans feel like part of the in-crowd—whose duty, they must have felt at the time, is to let the rest who couldn’t get in on the exclusive Yeezy experience be a part of it. The outcome was a social media takeover. The select few who made it to cinemas live-tweeted, took to social networking apps like Snapchat and Periscope to document the streaming for those who couldn’t make it to the sold-out event: a chain reaction, the formula behind a social media frenzy. Back at the Skylight Modern in Manhattan, West assembled a star-studded front and second row. Kim Kardashian-West sat front row with little North West in tow along with Vogue Editor-in-Chief Anna Wintour and Givenchy Creative Director Riccardo Tisci. Other notable guests include former Vogue Editor-at-Large Andre Leon Talley, Kendall Jenner, Lorde and Courtney Love.

NEW YORK, NY - SEPTEMBER 16: Kanye West poses during the finale of Yeezy Season 2 during New York Fashion Week at Skylight Modern on September 16, 2015 in New York City. (Photo by Randy Brooke/Getty Images for Kanye West Yeezy)Photo: Randy Brooke / Getty Images

Soon, it was showtime. And this is precisely what Yeezy Season 2 was: a show. It was a spectacle. Choreographed by performance artist Vanessa Beecroft, the models who walked for West (most of whom were Insta-models or models scouted on Instagram) came marching in an assembly. Bella Hadid and Kylie Jenner were seen in the model lineup, too. The grand choreography at the beginning of the show alluded to a military-inspired fashion story. Naturally, people assumed the clothing would carry this out further and bring this story to life. The collection itself though seemed more like just an extension of Yeezy Season 1. It had the same muted earthy tones and relaxed utilitarian basics layered over skin-tight pieces—the most basic of all basics, if you will.

Much of the same thing: Above is the Yeezy Season 1 runway finale. Photo: Getty Images

Kanye West the artist does take Kanye West the designer very seriously. While several fashion critics were brutal with their runway rundown of Yeezy Season 2, he remained unscathed. People on social media, however, found humor in all this: creating memes inspired by the collection. Click through our gallery to see look book photos from Yeezy Season 2. Do you find the collection chic or shabby? Let us know! Sound off in the comments section below.



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